Product: MISEN Carbon Nonstick Frying Pan
Insight: Nonstick coatings annoy people as they wear off and shorten the life of pans.
Big Idea: Pans so nude they need to be censored.
Execution Idea: Censor pans to show that they are "naked," a.k.a. free of nonstick coatings but still nonstick.
Outdoor
Digital
The most unique aspect of this frying pan is its ability to be nonstick with no coating at all, due to it's makeup of nitrided carbon steel. For this campaign I wanted to highlight that this pan is truly "nude," stripped of all coatings so that it is the safest and longest lasting pan on the market. I used various styles of censors to show the pans "nudity" in a unique and creative way, to convey the message while incorporating humor, as people are more likely to be interested in purchasing a pan if it makes them laugh!