Client: Juniper Outreach Foundation
Insight: Poverty-stricken individuals have a harder time getting jobs due to a lack of consistent access to proper food, clothes, hygiene products and transportation.
Big Idea: Remove the best options from a survey so people see the worst.
Execution Idea: Survey about preparing for a job interview that blocks selection of preferred choices to show people that some don't have the choice.
Emerging Technology
This campaign was created for a local non-profit organization in Worcester, Massachusetts that addresses impoverished communities in the city. Juniper Outreach Foundation has opened seven food, clothing, and hygiene product pantries at inter-city schools in Worcester; giving students the opportunity to take what they need for themselves or their families to help them stay fed, clean, and warm. While researching for this brief, I came across the insight that many impoverished individuals have a difficult time getting hired to get back on their feet as they do not have access to proper clothing attire or proper hygiene products. With this idea, a faulty survey within linkedin would allow users to fill out a survey asking about how they would prepare for an interview, and through that be able to see how others are not able to do the same. As users navigate the survey they are blocked from choosing the preferable answers and forced to select only the worst options, which may be the only options for someone else. Ending with a call to action, this emerging technology not only makes users stop to think about how difficult it really can be for the homeless or impoverished to just "get a job," but also encourages them to get involved and help out. I wanted this campaign to show just how serious this issue is in the Worcester community and how many effects it has on people's lives, as well as how much of a difference they can make by donating to Juniper.