Product: Resqme 2-in-1 car escape tool
Insight: People like to feel safe when they are driving.
Big Idea: This tool gets you out of your car faster than you can even panic.
Execution Idea: Sentences of panic/distress cut off by Resqme tool helping people escape their car or get someone out in times of emergency.
Print Ads
Outdoor Experiential
This campaign was designed to highlight the sheer panic that one may feel should they come to be trapped in a vehicle in the case of an emergency. I also wanted to denote one ad to addressing the alternate use of Resqme, which is to get a person or pet OUT of a car if they are accidentally trapped inside. Although these situations are very rare and may seem like something that would never happen, it is always better to prepare and be safe rather than sorry. The bold type is used as a call to action for people to reconsider buying this tool to have on hand, because you really never know when that emergency could strike. Resqme is small and compact and a worthy purchase for any drivers to feel more secure, and that is exactly what this campaign tries to highlight. Speed, ease, and security.